Which Gift Cards Are Available in Taiwan: Ultimate Guide

Navigating Gift Cards in Taiwan: Your Complete Guide to Local and International Options

Whether you are looking for a practical present for a friend, a way to budget your digital subscriptions, or a last-minute present, Taiwan offers a diverse selection of gift cards. The market blends global tech giants with uniquely local retail, convenience store, and lifestyle options.

Here is a breakdown of the major gift cards available in Taiwan, categorized by type and where you can find them.

1. International Digital & Tech Gift Cards

For app subscriptions, mobile gaming, and digital entertainment, Taiwan supports major global platforms with localized purchasing options.

• Apple Gift Card: Fully available in Taiwan. You can purchase physical Apple Gift Cards at major convenience stores (like 7-ELEVEN and FamilyMart) or buy them digitally directly from Apple’s Taiwan website. They can be used for apps, games, iCloud storage, and hardware purchases.
• Google Play Gift Cards: Widely stocked at convenience stores and hypermarkets across Taiwan, allowing users to top up their Google accounts for apps, movies, and in-game purchases on Android devices.
• Gaming Gift Cards: Digital and physical cards for platforms like PlayStation Network (PSN), Nintendo eShop, and Steam are readily available. While some require a Taiwan-specific regional account, convenience store kiosks (such as 7-ELEVEN’s ibon or FamilyMart’s FamiPort) make buying digital codes fast and seamless.

2. Convenience Store Gift Cards

Convenience stores are absolute lifestyle hubs in Taiwan, making their proprietary cards some of the most versatile gifts you can give.

• 7-ELEVEN (iCash / 7-ELEVEN Gift Cards): 7-ELEVEN offers both reloadable electronic cards (iCash 2.0) and fixed-value physical gift cards. These can be used not just inside 7-ELEVEN, but also at associated chains like Starbucks, Mister Donut, and Cosmed.
• FamilyMart (FamiCard / FamiWallet): Similar to 7-ELEVEN, FamilyMart offers gift vouchers and stored-value options usable across thousands of locations nationwide for daily groceries, bills, and fresh coffee.

3. Retail, Bookstore & Lifestyle Cards

If you want something more tailored to shopping, reading, or dining, Taiwan’s premier retail groups offer popular gift vouchers.

• Eslite Bookstore (誠品): Perfect for book lovers, creatives, and design enthusiasts. Eslite gift cards can be used across their iconic bookstores, select lifestyle boutiques, and cultural spaces.
• Department Store Vouchers: Major department store groups—such as Far Eastern SOGO, Shin Kong Mitsukoshi, and Taipei 101 Mall—issue widely accepted gift vouchers. These function like cash within their respective malls, covering everything from luxury fashion to high-end dining.
• Starbucks Taiwan Cards: A staple for coffee enthusiasts. These physical or digital cards can be loaded with cash and used at any Starbucks location across the island, often featuring exclusive seasonal Taiwan-themed designs.

Where and How to Buy Them

• Convenience Stores: 7-ELEVEN and FamilyMart are your best bet for immediate physical cards (Apple, Google Play, convenience store store-value cards) or kiosk-printed digital codes.
• Official Websites & Apps: Brands like Apple, Starbucks, and major department stores allow digital purchases directly online.
• Hypermarkets: Large chains like Carrefour and PX Mart also stock a selection of popular lifestyle and entertainment gift cards near their checkout counters.